Adidas, inkampani ehlobene nomhlaba wezemidlalo onomfanekiso womkhiqizo nokuklama kwezemidlalo owaziwa yibo bonke, usanda kumemezela ukuthi izivivinyo zayo zokunyathelisa nge-3D ngeke zigcine lapho, kepha seziqalile umsebenzi wokwakha okusha ifektri esedolobheni i-Ansbach, eJalimane, abahlela ukuyivula ngo-2017 futhi ezohlomiswa ngezinto ezanele ukuze yenza izicathulo ngokunyathelisa kwe-3D.
Inhloso enkulu abayibekele i-Adidas ukuyizuza khiqiza ingqikithi yezicathulo ezingama-500.000 ngonyaka kusetshenziswa izindlela zokuphrinta ze-3D. Zonke lezi zicathulo zizobhekelwa imakethe yaseYurophu ngenkathi, ukuhlinzeka ngezidingo zemakethe yaseNyakatho Melika, njengoba saxoxa ngaleso sikhathi, inkampani izokwakha enye ifemu edolobheni lase-Atlanta. Njengoba ukwazi ukubona, ngemuva kwaso sonke lesi sikhathi, i-Adidas ekugcineni ikhombise ukuthi ingaphezu kokuthakazelisa ukufaka lolu hlobo lobuchwepheshe emafemini abo.
I-Adidas izovula ifektri entsha eJalimane ukukhiqiza izicathulo kusetshenziswa izindlela zokuphrinta ze-3D.
Njengoba ungakhumbula kahle, emasontweni ambalwa edlule i-Adidas yaba sematheni kusukela, ukuvivinya konke lobu buchwepheshe obungakunikeza, banquma ukuthengisa imodeli ethile yamateki adalwe ukuphrinta kwe-3D, ekugcineni efike emakethe ngentengo $ 333 ngababili nokuthi, njengoba izinsuku zihamba, zathengiswa ngama- $ 3.000 kuma-portal wezimpahla ezingamasekeni njenge-eBay.
Njengoba ukwazi ukubona, izizathu ezanele ze-Adidas njengoba kukhonjisiwe ukuthi i-athikili enjengale ingabonakala kahle emakethe ngamakhasimende alo mkhiqizo. Ukubuyela efektri ezokwakhiwa yinkampani eJalimane, kuzohlonyelwa ngamaphrinta we-3D anele ukuthi aqashe abantu abayi-160 ukuyinakekela. Noma kunjalo, ukhona Abantu abangu-160 lokhu kuncane kakhulu kunalokho okungaphezu kwenkulungwane okudingeka kwenye yezimboni zayo zendabuko.