Adidas ingenye yamazwe amaningi amakhulu anikezelwe ekwakhiweni kwemishini yezemidlalo ebheja kakhulu ekuphrinteni kwe-3D. Kunjalo-ke ukuthi, ngemuva kokusimangaza nge yokukhiqiza by 3D zokunyathelisa imodeli ye-sneaker ekhetheke kakhulu, manje kubonakala sengathi lo mbono uzoqala ukufinyelela ezinhlotsheni eziningi zawo.
Njengoba bephawule ngaphakathi enkampanini uqobo, kubonakala sengathi i-Adidas izokwethula izicathulo ezintsha zalolu chungechunge kungekudala AM4, imodeli yebhasikidi ehluke kakhulu kulokho esikujwayele futhi ezokwenziwa ngendlela okuyiyo ivumelaniswe ngokuphelele nezidingo zomsebenzisi kusuka emadolobheni amahlanu lapho izokhishwa khona, iParis, iNew York, iLos Angeles, iTokyo neShanghai.
I-Adidas izoqala ukukhiqiza izinhlelo ezinomkhawulo zamateki ayo aprintiwe e-3D.
Le modeli entsha yamateki izokwenziwa efektri entsha inkampani etholakale kuyo edolobheni laseJalimane i I-Ansbach, ifektri eyakhelwe ngokukhethekile ukuhlola ukuphrinta kwe-3D kulolu hlobo lwemikhiqizo enqunyelwe kakhulu nokuthi, ngokuhamba kwesikhathi, izothathwa iyiswe ezindaweni eziningi emhlabeni wonke kusukela, ngokusho kwe-Adidas uqobo, umqondo abanayo ngukuthi yenza uchungechunge oluncane kakhulu ngangokunokwenzeka kumthengi wokugcina.
Okwamanje, iqiniso ukuthi sibhekene novivinyo lokuthi kusasa kungaba yini umkhiqizo omkhulu. Injalo-ke i-Adidas enethemba lokuzuza umkhiqizo wesikhashana wesikhathi esifushane cishe Ama-sneakers angama-500.000, into engabonakala ingenangqondo uma iqhathaniswa namabhangqa angaphezu kwezigidi ezingama-300 inkampani ekwaziyo ukukhiqiza namuhla ngonyaka.
Noma kunjalo, iqiniso ukuthi sibhekene nenkambiso elandelwa kancane kancane yimboni yonke yokukhiqiza futhi enganikeza ngendlela elula inketho yokukwazi ukwenza imikhiqizo efanayo yize ivumelaniswe nezici nezidingo zabathengi edolobheni ngalinye.