Without a doubt it seems that GoPro, a company whose greatest success continues to be the development and improvement within the video creation sector thanks to its complete action cameras, its entry into the drone market continues to be resisted. You have proof of everything I say in the latest statement released by the company where it is announced that part of its staff will be fired.
As you well know, GoPro spent a long time developing and investing a lot of resources in the launch of the drone Karma, a drone that, in addition to arriving too late to the market, did so with a lot of technical problems and delays. After all this time and after the catastrophe, the company has decided to lay off 200-300 workers from its airline products division, which was responsible for the development and subsequent launch of the famous drone that should help diversify the company.
In its internal restructuring efforts, GoPro announces the dismissal of between 200 and 300 workers
These cuts are only a first part of the restructuring that is being carried out internally in the company. This time the market is king and, despite the fact that in 2017 it has managed to cut its losses and even recover its business, the truth is that it is not enough today. its shares are trading close to $ 7,5, bordering on its all-time low.
Personally, I have to confess that from the beginning the idea of GoPro seemed to me to be the most successful, a company that needed to diversify its business and decided to enter fully into the drone world, in which they already had some experience. Unfortunately, although the idea was good, the truth is that its execution Because not only did they take longer than necessary to offer a product like Karma, a different drone at launch, but also due to problems, having to withdraw it from the market, on their return they found that DJI had already launched drones folding machines capable of occupying their entire market share.