Adidas ingenye yezinkampani ezibheja kakhulu ukusebenzisa ubuchwepheshe obusha kakhulu emigqeni yayo yokukhiqiza, ngenxa yalokhu futhi ngaphandle kokuthi sekuvele kunemikhiqizo eminingi edayiswayo eyenziwe kusetshenziswa Ukuphrinta kwe-3D, Iqiniso ukuthi, okwamanje, singakhuluma kuphela ngezivivinyo ezahlukahlukene ukuqinisekisa ukwamukelwa kwalolu hlobo lwemikhiqizo futhi ikakhulukazi ukuqina kwawo namathuba.
Bekuyizinsuku ezimbalwa ezedlule lapho i-Adidas igcine iqinisekise ukuthi banqume ukwenza Ukuphrinta kwe-3D Ekugcineni Kufika Emigqeni Yakho Yokukhiqiza Yezicathulo Zezemidlalo. Amafemu okuqala azosebenzisa lobu buchwepheshe yilawo inkampani enayo edolobheni laseJalimane i-Ansbach futhi, ukufeza lokhu, inkampani, kanye neJalimane, i-Oechsler isetshenzisiwe.
I-Adidas iqinisekisa ukuthi ekugcineni bazoletha ukuphrinta kwe-3D kulayini wabo wokukhiqiza izicathulo zemidlalo
Umqondo wokuthi zombili izinkampani zinokwethulwa kokuphrinta kwe-3D ekwenziweni kwezicathulo zezemidlalo ze-Adidas ukufeza lokho umkhiqizo uzenzekelayo ngakho isikhathi phakathi kokuthuthukiswa komkhiqizo nokukhiqizwa sifushane kakhulu. Ngokusho kwalabo ababhekele i-Adidas, kubukeka sengathi kulezi zinsuku inkampani ithatha cishe izinyanga eziyi-18 kusukela lapho isicathulo sakhiwe saze safika ekugcineni ezitolo, ngokusetshenziswa kwalobu buchwepheshe kulindeleke ukuthi lesi sikhathi sincishiswe sibe yingcosana izinsuku.
Njengoba kuphawuliwe UHerbert Hainer, Isikhulu Esiphezulu se-Adidas Group:
Lolu hlobo lobuchwepheshe luyakwazi ukuguqula ukwakheka nokwenziwa kwempahla yezemidlalo ngenxa yenqubo yokukhiqiza ezenzakalelayo, esezingeni eliphansi futhi eguquguqukayo. Ngenxa yalokhu kuvumelana nezimo, singasondela kakhulu kubathengi bethu ngokuzayo futhi sikhiqize ezimakethe zethu zokuthengisa. Ngaleyo ndlela sakha amathuba amasha, kanjani, kuphi futhi nini lapho singakhiqiza khona imikhiqizo yethu, ngakho-ke amaphayona emisha embonini yethu.